GREENSTORY GLOBAL POOL & SPA FILTRATION ANNOUNCES THE LAUNCH OF THEIR COMPLETE NEW LINE OF CLOROX® POOL & SPA FILTERS
RENSSELAER, INDIANA (September 8, 2021) – GreenStory Global Pool & Spa Filtration has licensed the rights to use the Clorox Pool & Spa brand for its complete line of universal pool filters with groundbreaking technology not seen in the pool and spa industry before. The product line includes replacement filters in sizes that fit most national brands. GreenStory Global Pool & Spa will launch CloroxTM Pool & Spa Filters in three levels of filtration – good, better, best – November 1 for nationwide distribution.
GreenStory Global’s flagship premium filter, Clorox Pool & Spa Platinum Filtration, is made from polypropylene melt blown, and captures particles down to 3-5 microns (traditional pool filtration removes particles down to 25 microns). As a result, it pulls significantly more suspended particles out of the water and leaves your pool looking sparkling clean. The Platinum Filter does not need to be washed like a traditional filter, resulting in reduced cleaning and pool maintenance time. These come in 53 sizes for inground pool filtration systems, as well as 5 commonly used sizes for above ground pools.
The base filter, Clorox Pool & Spa Silver Filtration, is a direct replacement to your standard pool filter with the best possible materials for optimal pool filtration. These come in 34 commonly used sizes for inground pool filtration systems.
GreenStory Global Pool & Spa Filtration is a division of The GreenStory Group. The companies specialize in solutions that improve the environment and your life. For more information and to learn more about new pool filtration technology, visit www.greenstoryglobalpoolandspa.com.
About The Clorox Company
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 9,000 employees worldwide and fiscal year 2021 sales of $7.3 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® grilling products; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt's Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality CALM™, and NeoCell® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80% of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, included on the Barron’s 2020 100 Most Sustainable Companies list, 2021 Bloomberg Gender-Equality Index, the Human Rights Campaign’s 2021 Corporate Equality Index and the 2021 Parity.org Best Places for Women to Advance list, among others. In support of its communities, The Clorox Company and its foundations contributed about $20 million in combined cash grants, product donations and cause marketing in fiscal year 2021. For more information, visit TheCloroxCompany.com and follow the company on Twitter at @CloroxCo.